Meet The Team
Amanda Alger
owner & stylist
Amanda was born and raised in the bridal fashion world! Her parents, Fred and Karen, owned and operated a successful bridal retail business in the Reading area in the early '90s, where Amanda spent much of her childhood. From a young age, Amanda loved “helping” brides select gowns and accessories in her parents' store.
Her curiosity about the industry grew as she watched her dad go on to work for one of the industry's leading wedding gown designers. During her college years, she began assisting him and the company at New York Fashion Week, where she fell in love with sales, fabrics, production, design, and all things BRIDAL!
After graduating from college with a liberal arts degree, Amanda joined forces with her dad, and together they became the best “Father-Daughter Sales Duo” the bridal industry had ever seen! When Amanda officially began her career in bridal in 2014, she was one of the youngest female sales representatives working in the industry.
She had the opportunity to work with some of the top bridal boutiques across the country, much like Dressed in Love, bringing designers' collections from the showroom to the sales floor. Along the way, she gained firsthand insight into thousands of bridal shop operations, their collections, store layouts, and sales teams.
And that's when an idea began to take shape: What if she could take her extensive bridal knowledge and experience and create the ultimate wedding dress shopping experience for brides?
After finding the perfect location right here in West Reading, PA, in January 2020, the world had other plans...
The COVID-19 pandemic hit just as Amanda began renovating her store space in March 2020. After countless hours of planning, deliberation, tears, highs, and lows, Amanda remained determined to bring her dream to life, even when the world itself felt so uncertain.
Dressed in Love officially opened its doors on September 1, 2020, and hasn't looked back since.
Amanda's dream was always rooted in a vision to do things differently. She wanted to create an environment where education was the foundation, where brides could shop with confidence, and where genuine industry expertise took priority over traditional sales tactics.
Today, Amanda and her team have helped thousands of brides from across the country say “YES!” to their dream dresses—turning those brides' dreams, and Amanda's own, into reality.
Caroline
Stylist + Brand and Marketing Manager
Caroline grew up in Berks County as a Brooklyn transplant which makes her incredibly sassy, but with a heart of gold. As a teacher, Caroline met Amanda and visited Dressed in Love as part of an educational program on entrepreneurship. She immediately fell in love with the shop's core belief that every bride should have a positive experience when finding their dress.
As a teacher, Caroline values Dressed in Love's focus on bridal education and ensuring our brides leave knowing they made the right choice and found their perfect dress. Since joining the team, she has found a love for bridal fashion and is so happy to be part of the DIL team- her charisma and humor puts our brides at ease through the process, but her teaching background means she'll be asking all the right questions to get you in that perfect dress down the aisle!
Caroline is also the store's Brand and Marketing Manager, meaning she's the one editing those TikToks and Instagram Reels you love so much! Our in house "Canva Queen" loves having a chance to express our shop's personality through social media, since our online presence is an extension of our brand and our beliefs: bridal shopping should be uplifting, affirming, and positive. Dressed in Love is for every bride, every body, and everyone.
Tara
Stylist + Operations Manager
We’re thrilled to welcome Tara to our team! Her journey to Dressed In Love began just like many of yours—searching for her dream dress. That experience sparked a deep appreciation for the magic and emotion that comes with finding the one, and ultimately led her to join our bridal family.
Tara brings over 20 years of experience in associate relations, training, leadership development, and strategic planning through her work with a leading transportation company based right here in Reading, PA. Her expertise in driving sales growth, enhancing customer experiences, and fostering community engagement makes her a valuable addition to our suite.
Beyond her professional accomplishments, Tara is deeply committed to giving back. She’s actively involved with organizations such as the Penske Women’s Network, United Way, Girls on the Run, and Veterans Making a Difference. She believes that being part of a community shapes who we are—and that same sense of belonging and joy should be felt when choosing your wedding dress.
Tara is passionate about helping each bride feel confident, radiant, and celebrated. She looks forward to sharing in your excitement and guiding you to the perfect gown that reflects your unique spirit and love story.
Elizabeth
We’re delighted to welcome Elizabeth to the team! Her love for all things bridal has been with her for as long as she can remember. Like many young girls, Elizabeth grew up dreaming of every aspect of her wedding day, from the perfect dress to the little details that make the day so special. Now, she’s excited to turn that lifelong passion into helping other brides bring their own wedding-day dreams to life.
Elizabeth is extremely detail-oriented and practically lives off her overly decorated calendar! She loves planning, organizing, and making sure every little thing has a place, which translates into her appreciation for all the touches that make a dress unique. She understands that finding the perfect dress is about so much more than how it looks.
As a student at Alvernia University, Elizabeth values the importance of in-depth education and the opportunity to continue learning and growing. When she discovered Dressed In Love, she was drawn to the hands-on learning experience and the chance to learn from the team's knowledge and expertise. Beyond the education, she quickly found a home in the ladies at Dressed In Love, whose support, encouragement, and shared passion for bridal made her feel like part of the family from the start. Now, she’s excited to create that same feeling for every bride who walks through the door.
Victoria
Victoria’s love for the bridal industry comes from a personal place. Having experienced Dressed In Love as a bride herself, she knows how special it feels to be celebrated, feel confident, and truly be yourself. That experience inspired her to help create those same unforgettable moments for other brides.
With a B.A. in Communication Studies, four years of bridal catering experience, and 18 years of teaching dance, Victoria brings a strong background in the wedding industry and a genuine love for connecting with people. Outside of work, she’s a wife and proud mom of three who loves spending time with her family.
Victoria is so excited to be part of your bridal journey and help you find a dress that makes you feel beautiful, confident, and uniquely you.
