• Champagne & Shop

    Champagne & Shop

    Every 2nd Friday of Each Month!

    Every 2nd Friday of each month, we are open late from 6 - 8 for walk-ins.


    Guests can openly browse our inventory for bridal, prom, MOB, flower girl, accessories, etc while sipping champagne.  

  • All Month Spotlight on Little White Dresses - By Watters

    06/01 - 06/30

    All Month Spotlight on Little White Dresses - By Watters

    starting at $99+

    Indulge in the allure of Little White Dresses with our exclusive spotlight on the By Watters Collection throughout the entire month of June!


    Discover a captivating selection of dresses starting at just $99 off the rack and 5% off new orders designed to elevate your style for any special occasion.


    From chic and sophisticated to effortlessly elegant, these Little White Dresses offer a versatile range of options to suit your individual taste and preference. Whether you're celebrating a bridal shower, rehearsal dinner, or intimate gathering, find the perfect ensemble to make a memorable statement.


    Join us for this month-long event and explore the enchanting world of Little White Dresses by Watters.


    Book your appointment today and unlock the perfect look for your upcoming celebration!

  • Badgley Mischka & Jewel Shoe Spotlight Sale

    07/01 - 07/31

    Badgley Mischka & Jewel Shoe Spotlight Sale

    Step into style this July with our Badgley Mischka & Jewel Shoe Spotlight Sale! Elevate your look from head to toe with our stunning collection of shoes designed to complement every bridal ensemble.


    Explore our exquisite selection and find the footwear of your dreams all month long. Off-the-rack shoes start at just $99!

    You will also enjoy an exclusive 5% discount on new orders!


    Whether you're searching for the perfect pair of heels to complete your wedding day look or seeking chic flats for dancing the night away, we have you covered.


    Don't miss this opportunity to step into elegance and sophistication with our exclusive shoe spotlight sale!

    Book your appointment today!

  • Military Bride Celebration

    07/04 - 07/07

    Military Bride Celebration

    Celebrate with us at our Military Bride Celebration from July 4th to July 7th! As our special thank you, all military brides will receive a complimentary bottle of Champagne with their purchase during this event.

    It's our way of showing appreciation for your service and making your bridal experience even more memorable. Join us for this exclusive celebration and find the perfect gown for your big day!

    Book your appointment today!

  • Back To School Bridal Sale

    08/23 - 08/25

    Back To School Bridal Sale

    Get ready for our Back To School Bridal Sale from August 23rd through August 25th! Show your College ID and get an additional 10% off on Off The Rack items. 


    Book your appointment today!

  • Jacket Spotlight Sale

    09/01 - 09/30

    Jacket Spotlight Sale

    Indulge in our Jacket Spotlight Sale Event all September long! Discover exquisite jackets starting at $99 off the rack, with an additional 5% off on new orders!

    Elevate your ensemble with our stunning collection and find the perfect jacket to complement your style. Don't miss out on this fantastic opportunity to add a touch of elegance to your wardrobe!

    Book your appointment today!

  • All Things Black & Pick a Pumpkin Month

    10/01 - 10/31

    All Things Black & Pick a Pumpkin Month

    Join us for our All Month All Things Black and Pick a Pumpkin Event this October! 

    Discover incredible savings at our event! 

    All brides get to pick a pumpkin prize when they say yes to their dress; prizes include:

    Additional 5% off on sorrelli studs and a bottle of champagne!

    Items starting $99 off the rack!

    All black items will be an additional 5% off on new orders!

  • Domestic Violence Awareness Month

    10/01 - 10/31

    Domestic Violence Awareness Month

    For Every 5 star Review DIL Donates $5 to Safe Berks

    For every glowing 5-star review you leave, DIL joyfully pledges to donate $5 to Safe Berks as part of our commitment to Domestic Awareness Month!

  • Pink Friday Champagne & Shop


    Pink Friday Champagne & Shop

    Join us on October 11th for our Pink Friday Champagne & Shop Event!

    Indulge in a day of shopping and celebration with 5% off all pink items.

    Guests can openly browse our inventory for bridal, prom, MOB, flower girl, accessories, etc., while sipping champagne. 

    Don't miss this fabulous event filled with discounts, fun, and bubbly!

  • West Reading Halloween Wine Walk


    West Reading Halloween Wine Walk

    Find out who DIL will be this year!

  • Brides for a Cause Dress Drive

    11/01 - 11/30

    Brides for a Cause Dress Drive

    All month long, we will be celebrating the gift of giving by giving back to a wonderful organization that helps so many brides across America. In our November Dress Drive, we will be accepting wedding dresses, veils, and bridesmaid dresses to be donated to Brides For A Cause!


    Email to coordinate the drop-off of your items, and we will donate them in your name!

  • Calla Blanche Trunk Show

    11/15 - 11/17

    Calla Blanche Trunk Show

    Discover the magic of Calla Blanche during our exclusive trunk show event from November 15th to 17th!


    Dive into the captivating world of exquisite designs and unparalleled craftsmanship as we showcase the latest collection from Calla Blanche.


    Experience the allure of intricate lace patterns, luxurious fabrics, and stunning silhouettes designed to enhance your natural beauty. From romantic ballgowns to sleek mermaid styles, there's something for every bride-to-be.

    Join us for this limited-time event and let our expert stylists help you find the wedding dress of your dreams. Don't miss out on this opportunity to say "yes" to the perfect gown!

    Book your appointment today!